Every business has a message. Every business has worked hard to gain recognition. Some companies spend millions on 30 second commercials, sponsor events, and even finance movies. But each one of these limit how the message is carried. I often look at how some companies want to do demonstrate their relevance to the market the wish to appeal to. Athletic wear companies send clothing or sneakers to celebrities and athletes to show their market “if this athlete has it, so should you”. It has worked for years. But what if there was an easier way to get these types of messages across. What if a company just showed their relevance by offering other types of content?
I always bring up two completely different companies when I talk about content with a major brand. One is GoPro, the other is Red Bull. Both as mid sized companies, but have taken advantage of the trend of video online. Both have “channels” on multiple platforms, and both have honed in on their market interests.
GoPro has focused on the extreme sport markets from skiing, to water sports.
Red Bull has also delved into sports and live concert performances with independent bands, and sponsor and cover their sponsorships in their video channels.
Opportunity is knocking
There is an opportunity for all business both big and small to carve their “niche” markets with the use of the online video trend. Many companies believe that they have to spend on camera crews, rental equipment, and have hi budgets for each video they wish to produce. That is true, depending if you need to shoot on “location”, the best method to create content is to have a “studio” and have guests come in to your location or to have them Skype in. CNN and many more shows and media are relying on tools like Skype to get a live feed of their guest for interviews. The studio would have the lighting, cameras in position and audio prepared in advanced so you can just sit, and with a few minutes of prep, start producing content. You could automate how the content gets online with the platforms you wish to have your markets see your brand at.
Consider the opportunity to create content either weekly or daily with your brand message. Imagine doing so with ony an hour worth of time (outside of preparation) and either making the content live with audience participation, or recorded, in case you want to add some after the fact data. Imagine the reach you have over time to your audience and the power of being relevant in the lives of your consumers. A Brand Room is designed to accomplish such goals.